/* PureRed — editorial / brutalist, ink on white with a CD-back iridescent wash */

:root {
  --paper: #ffffff;
  --ink: #0a0a0a;
  --mute: #5c5c5c;
  --hair: rgba(10, 10, 10, .14);
  --rec: #ff003c;
  --gutter: clamp(16px, 3vw, 40px);
  --line: 1.5px solid var(--ink);
  --sans: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 72px; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 16px/1.5 var(--sans);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img, video { display: block; max-width: 100%; }
a { color: inherit; }
button { font: inherit; color: inherit; }
[hidden] { display: none !important; }

.mono { font-family: var(--mono); font-size: 12px; letter-spacing: .04em; text-transform: uppercase; }
.display { font-family: var(--sans); font-stretch: 125%; font-weight: 800; letter-spacing: -.035em; line-height: .9; }

/* ---------- iridescent wash (the back of a CD) ---------- */
.holo {
  position: fixed; inset: 0; z-index: -1; pointer-events: none;
  background:
    radial-gradient(60vmax 38vmax at 82% -6%, rgba(255,255,255,0) 0 18%, rgba(255,255,255,.0) 19%, transparent 70%),
    conic-gradient(from 210deg at 84% -8%,
      #b8f6ff 0deg, #d7c2ff 40deg, #ffc4ec 80deg, #fff3b0 120deg,
      #c9ffd9 160deg, #b8f6ff 200deg, #e5c9ff 250deg, #ffd1f0 300deg, #b8f6ff 360deg);
  -webkit-mask: radial-gradient(90vmax 70vmax at 84% -8%, #000 0 22%, rgba(0,0,0,.55) 42%, transparent 72%);
          mask: radial-gradient(90vmax 70vmax at 84% -8%, #000 0 22%, rgba(0,0,0,.55) 42%, transparent 72%);
  filter: saturate(1.15);
}
.holo::after {
  /* concentric tracks + grain */
  content: ""; position: absolute; inset: 0;
  background:
    repeating-radial-gradient(circle at 84% -8%, rgba(255,255,255,.0) 0 3px, rgba(255,255,255,.35) 3px 4px),
    url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 .07 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
}

/* ---------- layout ---------- */
.grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  padding: 0 var(--gutter);
}

/* ---------- top bar ---------- */
.bar {
  position: sticky; top: 0; z-index: 20;
  display: flex; align-items: center; gap: 24px;
  height: 60px; padding: 0 var(--gutter);
  background: rgba(255,255,255,.72);
  -webkit-backdrop-filter: blur(14px) saturate(1.4);
          backdrop-filter: blur(14px) saturate(1.4);
  border-bottom: var(--line);
}
.brand {
  display: inline-flex; align-items: center; gap: 8px;
  font: 800 15px/1 var(--sans); font-stretch: 125%; letter-spacing: -.01em; text-decoration: none;
}
.rec { width: 9px; height: 9px; background: var(--rec); animation: blink 1.6s steps(2, start) infinite; }
@keyframes blink { to { visibility: hidden; } }
.nav { display: flex; gap: 22px; margin-left: 12px; }
.nav a { font: 500 12px/1 var(--mono); text-transform: uppercase; letter-spacing: .06em; text-decoration: none; }
.nav a:hover { text-decoration: underline; text-underline-offset: 4px; }
.bar-end { margin-left: auto; display: flex; align-items: center; gap: 10px; }
.lang {
  height: 34px; min-width: 42px; padding: 0 10px; border: var(--line); background: transparent; cursor: pointer;
  font: 500 12px/1 var(--mono);
}
.lang:hover { background: var(--ink); color: var(--paper); }

.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  height: 44px; padding: 0 18px; border: var(--line); background: rgba(255,255,255,.6);
  font: 500 12px/1 var(--mono); text-transform: uppercase; letter-spacing: .06em;
  text-decoration: none; white-space: nowrap; cursor: pointer;
  transition: background .15s, color .15s;
}
.btn:hover { background: var(--ink); color: var(--paper); }
.btn-ink { background: var(--ink); color: var(--paper); }
.btn-ink:hover { background: var(--paper); color: var(--ink); }
.bar .btn { height: 34px; padding: 0 14px; }

/* ---------- hero ---------- */
.hero { padding-top: clamp(28px, 5vw, 64px); padding-bottom: clamp(40px, 6vw, 80px); align-items: end; row-gap: 32px; }
.hero-copy { grid-column: 1 / span 5; display: flex; flex-direction: column; gap: 22px; }
.kicker { margin: 0; color: var(--ink); }
.hero h1 { margin: 0; font-size: clamp(52px, 7.4vw, 124px); }
.hero-lede { margin: 0; font-size: clamp(18px, 1.5vw, 21px); line-height: 1.4; max-width: 34ch; }
.facts { list-style: none; margin: 0; padding: 0; border-top: var(--line); }
.facts li { display: grid; grid-template-columns: 76px 1fr; gap: 12px; padding: 10px 0; border-bottom: 1px solid var(--hair); text-transform: none; font-size: 13px; letter-spacing: 0; }
.facts b { font-weight: 500; }
.hero-cta { display: flex; flex-wrap: wrap; gap: 10px; }
.reel { grid-column: 6 / -1; margin: 0; }

/* ---------- frames & tiles ---------- */
.frame { position: relative; border: var(--line); background: var(--ink); }
.frame::before, .frame::after {
  /* registration crosses */
  content: "+"; position: absolute; z-index: 3; font: 400 16px/1 var(--mono); color: var(--ink);
}
.frame::before { top: -21px; left: -5px; }
.frame::after { top: -21px; right: -5px; }

.tile { display: flex; flex-direction: column; gap: 10px; min-width: 0; }
.tile-media {
  position: relative; width: 100%; overflow: hidden; background: #111;
  border: var(--line); cursor: pointer; padding: 0; display: block;
}
.tile-media[data-static] { cursor: default; }
.tile-media video, .tile-media img {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;
}
.ar-169 { aspect-ratio: 16 / 9; }
.ar-916 { aspect-ratio: 9 / 16; }
.ar-11 { aspect-ratio: 1 / 1; }

.hud {
  position: absolute; left: 0; right: 0; z-index: 2;
  display: flex; justify-content: space-between; gap: 8px; padding: 8px 10px;
  font: 500 11px/1 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: #fff;
  mix-blend-mode: difference; pointer-events: none;
}
.hud-top { top: 0; }
.hud-bot { bottom: 0; }
.play-chip {
  position: absolute; left: 10px; bottom: 10px; z-index: 2;
  padding: 7px 10px; background: var(--paper); color: var(--ink); border: var(--line);
  font: 500 11px/1 var(--mono); text-transform: uppercase; letter-spacing: .06em;
  opacity: 0; transform: translateY(4px); transition: opacity .15s, transform .15s;
}
.tile-media:hover .play-chip, .tile-media:focus-visible .play-chip { opacity: 1; transform: none; }
.tile-media:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; }
@media (hover: none) { .play-chip { opacity: 1; transform: none; } }

.tile-meta { display: grid; grid-template-columns: 1fr auto; gap: 2px 12px; align-items: baseline; }
.tile-title { margin: 0; font: 700 16px/1.2 var(--sans); font-stretch: 110%; letter-spacing: -.01em; }
.tile-metric { font: 500 13px/1 var(--mono); }
.tile-metric small { color: var(--mute); font-size: 11px; margin-left: 3px; }
.tile-sub { grid-column: 1 / -1; margin: 0; color: var(--mute); font: 400 12px/1.4 var(--mono); }
.tile-link { grid-column: 1 / -1; justify-self: start; margin-top: 4px; text-underline-offset: 3px; }

/* reel */
.reel .frame { border: 0; }
.reel .tile-media { border: var(--line); }
.reel-cap { display: flex; justify-content: space-between; margin-top: 10px; }

/* ---------- work sections ---------- */
.work { border-top: var(--line); }
.sec { padding-top: clamp(28px, 4vw, 56px); padding-bottom: clamp(40px, 6vw, 88px); border-bottom: var(--line); row-gap: 28px; }
.sec-head {
  grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter); align-items: end;
}
.idx { font-size: 12px; }
.sec-head .idx { grid-column: 1 / span 1; align-self: start; padding-top: 10px; }
.sec-head h2 { grid-column: 2 / span 6; margin: 0; }
.sec-head .lede { grid-column: 8 / -1; margin: 0; max-width: 46ch; }
.sec-head .count { grid-column: 1 / -1; margin-top: 18px; padding-top: 10px; border-top: 1px solid var(--hair); display: flex; justify-content: space-between; color: var(--mute); }
.h2 { font: 800 clamp(34px, 4.4vw, 68px)/.95 var(--sans); font-stretch: 125%; letter-spacing: -.035em; }
.lede { font-size: 16px; line-height: 1.45; color: var(--ink); }

.rows { grid-column: 1 / -1; --row-gap: 16px; display: flex; flex-direction: column; gap: 26px; min-width: 0; }
.row { display: flex; gap: var(--row-gap); }
.row > .tile { flex: none; min-width: 0; }
.row .tile-title { font-size: 14px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.row .tile-meta { grid-template-columns: minmax(0, 1fr); gap: 3px; }
.row .tile-metric { order: 3; font-size: 11px; }
.row .tile-media { container-type: inline-size; }
@container (max-width: 170px) { .hud-top > span:last-child { display: none; } }
.row .tile-sub { overflow: hidden; text-overflow: ellipsis; white-space: nowrap; font-size: 11px; }

/* ---------- before / after ---------- */
.ba { grid-column: 1 / -1; }
.ba-stage { position: relative; aspect-ratio: 16 / 9; overflow: hidden; background: #111; border: var(--line); touch-action: pan-y; }
.ba-stage.v { aspect-ratio: 9 / 16; max-height: 80vh; margin: 0 auto; }
.ba-stage video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.ba-after { clip-path: inset(0 0 0 var(--cut, 50%)); }
.ba-line { position: absolute; top: 0; bottom: 0; left: var(--cut, 50%); width: 2px; margin-left: -1px; background: #fff; mix-blend-mode: difference; z-index: 2; pointer-events: none; }
.ba-range { position: absolute; inset: 0; z-index: 3; width: 100%; height: 100%; margin: 0; opacity: 0; cursor: ew-resize; }
.ba-label { position: absolute; top: 10px; z-index: 2; padding: 6px 8px; background: var(--paper); border: var(--line); font: 500 11px/1 var(--mono); text-transform: uppercase; }
.ba-label.l { left: 10px; }
.ba-label.r { right: 10px; }
.ba-bar { display: flex; justify-content: space-between; gap: 12px; margin-top: 10px; }
.ba-bar button { background: none; border: 0; padding: 0; cursor: pointer; text-decoration: underline; text-underline-offset: 3px; }

/* ---------- proof ---------- */
.proof { padding-top: clamp(28px, 4vw, 56px); padding-bottom: clamp(40px, 6vw, 88px); border-bottom: var(--line); row-gap: 24px; }
.clients { grid-column: 1 / -1; display: flex; flex-wrap: wrap; gap: 10px 28px; font: 800 20px/1 var(--sans); font-stretch: 125%; }
.quote { grid-column: span 6; margin: 0; padding-top: 14px; border-top: var(--line); }
.quote p { margin: 0 0 12px; font-size: clamp(18px, 1.6vw, 22px); line-height: 1.35; }
.quote cite { font-style: normal; }

/* ---------- process / rates ---------- */
.block { padding-top: clamp(28px, 4vw, 56px); padding-bottom: clamp(40px, 6vw, 88px); border-bottom: var(--line); row-gap: 32px; }
.block-head { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: end; }
.block-head .idx { grid-column: 1; align-self: start; padding-top: 10px; }
.block-head .h2 { grid-column: 2 / span 6; margin: 0; }
.block-head .lede { grid-column: 8 / -1; margin: 0; }
.steps { grid-column: 2 / -1; list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: var(--line); }
.steps li { padding: 14px 18px 0 0; }
.steps li + li { padding-left: 18px; border-left: 1px solid var(--hair); }
.steps h3 { margin: 10px 0 8px; font: 700 20px/1.1 var(--sans); font-stretch: 115%; }
.steps p { margin: 0; color: var(--mute); font-size: 15px; }
.rates { grid-column: 2 / -1; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: var(--line); }
.rate { padding: 14px 18px 0 0; display: flex; flex-direction: column; gap: 10px; }
.rate + .rate { padding-left: 18px; border-left: 1px solid var(--hair); }
.rate h3 { margin: 0; font: 700 20px/1.1 var(--sans); font-stretch: 115%; }
.rate ul { margin: 0; padding: 0; list-style: none; color: var(--mute); font-size: 15px; }
.rate li { padding: 6px 0; border-bottom: 1px solid var(--hair); }
.rate .price { font: 500 13px/1.3 var(--mono); }

/* ---------- contact ---------- */
.contact { padding-top: clamp(40px, 7vw, 110px); padding-bottom: clamp(40px, 7vw, 110px); row-gap: 22px; }
.contact > * { grid-column: 1 / -1; }
.contact-mail { font-size: clamp(30px, 6.4vw, 108px); text-decoration: none; overflow-wrap: anywhere; }
.contact-mail:hover { text-decoration: underline; text-decoration-thickness: 4px; text-underline-offset: 10px; }
.contact-note { margin: 0; max-width: 46ch; font-size: 18px; }

.foot { display: flex; flex-wrap: wrap; gap: 8px 28px; justify-content: space-between; padding: 18px var(--gutter); border-top: var(--line); }
.foot-links { display: flex; gap: 18px; }
.noscript { padding: var(--gutter); }

/* ---------- player ---------- */
.player {
  width: min(1280px, 100vw - 2 * var(--gutter)); max-width: none; max-height: 100dvh;
  padding: 0; border: var(--line); background: var(--paper); color: var(--ink);
}
.player::backdrop { background: rgba(255,255,255,.55); -webkit-backdrop-filter: blur(18px) saturate(1.5); backdrop-filter: blur(18px) saturate(1.5); }
.player-bar { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding: 0 0 0 14px; border-bottom: var(--line); height: 44px; }
.player-bar #player-title { overflow: hidden; white-space: nowrap; text-overflow: ellipsis; }
.player-nav { display: flex; height: 100%; }
.player-nav button { width: 44px; height: 100%; border: 0; border-left: var(--line); background: transparent; cursor: pointer; font-size: 16px; }
.player-nav button:hover { background: var(--ink); color: var(--paper); }
.player-stage { background: #000; display: flex; justify-content: center; }
.player-stage video, .player-stage iframe { width: 100%; max-height: calc(100dvh - 60px); border: 0; background: #000; }
.player-stage.h video, .player-stage.h iframe { aspect-ratio: 16 / 9; }
.player-stage.v video, .player-stage.v iframe { aspect-ratio: 9 / 16; width: auto; height: min(calc(100dvh - 60px), 900px); max-width: 100%; }
.player.is-v { width: fit-content; }

/* ---------- responsive ---------- */
@media (max-width: 1080px) {
  /* phones/tablets: the reel comes right after the intro line, before the fine print */
  .hero { row-gap: 20px; }
  .hero-copy { display: contents; }
  .hero-copy > *, .reel { grid-column: 1 / -1; }
  .hero .kicker { order: 1; } .hero h1 { order: 2; } .hero-lede { order: 3; }
  .reel { order: 4; margin: 12px 0 8px; } .facts { order: 5; } .hero .hero-cta { order: 6; }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 24px; }
  .steps li:nth-child(3) { padding-left: 0; border-left: 0; }
}
@media (max-width: 760px) {
  .rows { --row-gap: 10px; gap: 20px; }
  .nav { display: none; }
  .bar { gap: 12px; }
  .sec-head, .block-head { row-gap: 14px; }
  .sec-head .idx, .block-head .idx { grid-column: 1 / -1; padding-top: 0; }
  .sec-head h2, .sec-head .lede, .block-head .h2, .block-head .lede { grid-column: 1 / -1; }
  .steps, .rates { grid-column: 1 / -1; grid-template-columns: minmax(0, 1fr); }
  .steps li, .steps li + li, .rate, .rate + .rate { padding: 14px 0 0; border-left: 0; }
  .steps li + li, .rate + .rate { border-top: 1px solid var(--hair); margin-top: 14px; }
  .quote { grid-column: 1 / -1; }
  .tile-title { font-size: 14px; }
  .contact-mail { font-stretch: 100%; font-size: 7.2vw; letter-spacing: -.02em; }
  .ba-bar { flex-direction: column; }
}
@media (max-width: 420px) {
  .bar .btn { padding: 0 10px; font-size: 11px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .rec { animation: none; }
}